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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>AI Apps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>AI Apps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>AI Apps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>AI Apps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>ACA Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>ACA Churn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>ACA Churn - Activation — not acquisition — was the bottleneck</image:title>
      <image:caption>- Week-1 retention held in the high-teens %; by week 4 it was near 10%. - Day-0 cohorts churned fastest — right after the first successful (or failed) run. - Acquisition wasn't the leak. The first-run experience was.</image:caption>
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      <image:title>ACA Churn - Built for microservices — used for something simpler</image:title>
      <image:caption>~Half of users ran single-component apps, not the microservices the platform was designed for. Containers were a means to an end — developers came for developer experience, scale, and cost. The implication: serve the first-app scenario, not only advanced users.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>ACA Churn - The reframe: win the first run</image:title>
      <image:caption>The research shifted the growth thesis from "sell microservices" to "win the first run." The biggest lever wasn't acquisition or advanced features — it was getting a developer to a first working app, then through the early weeks. That single reframe reorganized how the team prioritized growth.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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