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Selected Work
Case studies
Five research programs spanning concept testing, research strategy, growth and retention, codesign with non-technical users, and a doctoral dissertation.
Concept Testing · 0→1
Validating an agentic cloud platform before a single customer saw it
Research lead, end to end, for an unreleased developer cloud — from generative discovery through a concept value test, usability testing, and a naming study.
4 connected studies — from "should we build this?" to a launch-ready experience
Read the case studyResearch Strategy · Org Influence
Preparing a cloud platform for the agentic shift
Set the research agenda for how a major cloud platform should evolve as developers move from writing code themselves to directing agents that write it for them.
3 studies, 2 program cohorts — retired a long-standing platform assumption
Read the case studyGrowth & Retention · Mixed Methods
Reframing growth from “sell microservices” to “win the first run”
A three-year lifecycle research program that traced why developers churned in their first weeks — and reset the team's entire growth thesis.
500+ customers segmented across the full acquisition–to–churn lifecycle
Read the case studyCodesign · Non-technical Users
Three architectures — and the one that shipped had no AI in it
Students with no cloud experience designed the help they wanted. The research is what took the AI back out, and the result shipped to the VS Code Marketplace.
3 architectures tested, 1 shipped — sessions delivered by community members in three schools
Read the case studyPhD Dissertation · Methodological Capstone
Is Wikipedia one community — or 312?
A cross-language dissertation that challenged 20 years of Anglo-centric assumptions in collaboration research, across the English, French, and Spanish editions.
3 studies, 3 languages — replicated and extended two canonical models
Read the case study